Mascots are truly a unique marketing tool for any organization. It is becoming increasingly difficult to expose business or introduce new products to the public, and adopting a mascot for promotional purpose is a good solution to the problem. A mascot is not limited to visual attention alone but through careful planning and consistent use, it can portray a character with definite personality and purpose. Character costumes will be instantly associated with a company or a trademark creating a lasting impression in the public eye. A mascot is very versatile and can be used in a variety of applications. Generating goodwill, it provides the best return for an investment by participating in community activities, media promotions, sporting events, parades, and other business applications. It establishes a strong reputation and creates a highly visible image.